The Data Over Instinct Summit is an opportunity for senior-level marketing leaders to gather and exchange real-world insights and practical advice around the rapidly evolving fields of data analytics, business intelligence, and digital marketing technology. It’s designed for leaders with more traditional marketing backgrounds who are ready to integrate analytics and business intelligence into their decision-making process in a meaningful way.
Speakers at the Data Over Instinct Summit have successfully used data to reshape the way their businesses operate. You’ll learn from leaders who’ve steered digital transformations and hear their firsthand insights. You’ll come away with real examples of effective data-driven strategies.1
This Summit is specifically for senior-level marketers, so you will be surrounded by other experienced leaders who are just as focused as you are on using data to help grow their businesses. Your Summit ticket includes an on-site breakfast and lunch, so everyone will have plenty of time to connect.3
You’ll return to work with a refreshed perspective and detailed notes on techniques and tools that you can apply right away. Topics will address questions such as building an internal analytics team versus outsourcing, how to build a 3+ year BI growth plan, and many more.2
The Data Over Instinct Summit is designed for marketing leaders, by marketing leaders. We know you’re not looking for sales pitches or theoretical fluff, and the content is designed for professionals with more traditional marketing versus highly technical backgrounds.4
If you’re a CMO, Marketing Director, Marketing Manager, or Senior Strategist, then this Summit is designed for you. The Summit is structured for experienced decision makers who manage a marketing budget and want better insight into their analytics data, measurement tools, and campaign performance but aren’t sure where to start. Content will be geared towards leaders with more traditional (marketing, communications and PR) backgrounds who are ready to build a data-driven decision culture.
More speakers to be announced soon!
(click on the images below to learn more about each speaker)
CEO, Anvil Analytics + Insights
Jenny Bristow is the CEO and Co-Founder of Anvil Analytics + Insights, a digital + analytics agency located in St. Louis, Missouri. Prior to starting Anvil, Jenny launched, grew and sold a digital agency in Seattle, Washington and worked at Amazon.com. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at industry and local events.
Chief Marketing Officer, DH Pace
Trice Alford is the CMO for DH Pace Company, a national door and dock equipment distributor located in the Kansas City area. The company specializes is residential and commercial door and dock products and partners with some of the largest companies in the country including Walmart, Target, UPS, Fedex, and Amazon. Prior to leading marketing at DH Pace Company, Trice lead digital marketing efforts at VML a leading digital marketing company, where he collaborated digital marketing initiatives for Ford Motor Company, Sam’s Club, and International Truck.
Director, Analytics + Decision Science, Anvil Analytics + Insights
Brett uses analytics to help clients put all the pieces together—from identifying KPIs to finding the right data to measure those KPIs and then collecting that data. He’s been in digital marketing for 8+ years and brings analytics leadership to the Anvil team. If he’s not drilling into data, he’s probably hanging with his kids or maybe playing some D&D.
We’re still finalizing the full agenda, and we’ll share it as soon as it’s ready. But in the meantime, we’re making a limited number of discounted super early bird tickets available. Once the full agenda is posted, super early bird tickets will be gone, so take advantage and get your ticket today!
SAVE 30% OFF FULL PRICE THRU 7/19!
4220 Duncan Ave #101, St. Louis, MO 63110
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