The Data Over Instinct Summit is an opportunity for marketing professionals to exchange real-world insights around the rapidly evolving fields of data analytics and digital marketing technology. Data Over Instinct 2020 will be a virtual event, and we’re excited to make the Summit more accessible than ever.
Check out highlights from Data Over Instinct 2019!
Are you a healthcare-focused marketer? The day before the Summit, we’re adding a shorter day of sessions specifically for marketers in the healthcare industry.
October 14, 2020
9am – 12:00pm CDT
FREE
October 15, 2020
9am – 3:30pm CDT
FREE
Speakers at the Data Over Instinct Summit have successfully used data to reshape the way their businesses operate. You’ll come away with real examples of effective data-driven strategies.
You’ll return to work with detailed notes on techniques and tools you can apply right away. Past topics have included analytics in the age of compliance, and the power of effective data visualizations.
You will be learning alongside other leaders who are just as focused as you are on using data. The Summit will include several virtual networking sessions, so everyone will have the opportunity to connect.
The Summit is designed for experienced marketing professionals, by experienced marketing professionals. All content will be accessible to marketers without highly technical backgrounds.
If you’re are an experienced marketer, this Summit is designed for you. It is structured for decision makers who manage a marketing budget and want better insight into their analytics data, measurement tools, and campaign performance. Content will be geared towards leaders with more traditional (marketing, communications and PR) backgrounds who are ready to build a data-driven culture.
Click on the images below to learn more about each speaker.
MORE SPEAKERS TO BE ANNOUNCED SOON!
CEO, Anvil Analytics + Insights
Jenny Bristow is the CEO and Co-Founder of Anvil Analytics + Insights, a digital + analytics agency located in St. Louis, Missouri. Prior to starting Anvil, Jenny launched, grew and sold a digital agency in Seattle, Washington and worked at Amazon.com. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at industry and local events.
Director, Analytics + Decision Science, Anvil Analytics + Insights
Brett uses analytics to help clients put all the pieces together—from identifying KPIs to finding the right data to measure those KPIs and then collecting that data. He’s been in digital marketing for 8+ years and brings analytics leadership to the Anvil team. If he’s not drilling into data, he’s probably hanging with his kids or maybe playing some D&D.
Account Manager, Lucky Orange
Jordan Welborn is an account manager for Lucky Orange, a software company that helps businesses around the world improve website conversion rates. She focuses on developing and maintaining long-term relationships with enterprise-level clients. When not connecting with her clients, Jordan can also be found delivering webinars or working with the customer care team to address support tickets. In her spare time, Jordan enjoys spending time with her dog and fiancé, relaxing at the lake and planning her upcoming wedding.
Director of Digital Engagement, Geisinger
Pardoe is the director of digital engagement at Geisinger and is a self-proclaimed data nerd. She started her career in General Aviation where she developed her deep love for digital strategy and airshows. At Geisinger, Bry leads the social media, marketing analytics, and digital marketing teams as they continue to develop an in-house digital agency to support work across their clinical, payor and pharmacy businesses. She has led the onboarding of Healthgrades, Salesforce Health Cloud, Datorama, and Social Studio to support robust analytics for the Marketing and Communications department.
CEO and founder at Omniconvert
Valentin Radu is a serial entrepreneur, data-driven marketer, CRO expert, international speaker, father, husband, and pet owner.
Nowadays he is the CEO and founder at Omniconvert, an awarded and funded software company that has delivered a successful CRO platform - Omniconvert Explore, used by companies such as Whirlpool, ING, Orange, Avon, and Wordstream and the first Customer Value Optimization Software available for Shopify Merchants - Reveal.
Valentin has spoken at over 100 International events over the last 7 years, including DMEXCO, Mobile Web Congress, SMXL, Growth Marketing Conference, Conversion World, Webit, WebSummit, SemDays, Tech in Asia, E-commerce Brazil, Iceefest, HowToWeb, etc.
Director of Marketing Technology, UW Health
Noah Locke is the Director of Marketing Technology for UW Health, an integrated health system of the University of Wisconsin-Madison serving more than 600,000 patients each year in the Upper Midwest and beyond. Prior to joining UW Health, Noah ran digital marketing campaigns for Clearlink in Salt Lake City, Utah.
Datorama Account Executive, Healthcare and Life Sciences
Mike is an experienced marketing technology and ad technology account executive, having spent nearly ten years in the space. For the last two years, Mike has been a leader in Salesforce Datorama's healthcare practice. Prior to his career at Datorama, Mike led strategic partnerships for the marketing technology firm, Ghostery.
Are you a data-focused marketing leader who would like to speak at Data Over Instinct 2020?
We’d love to hear from you!