The Data Over Instinct Summit is an opportunity for marketing professionals to gather and exchange real-world insights and practical advice around the rapidly evolving fields of data analytics, business intelligence, and digital marketing technology. It’s designed for leaders with more traditional marketing backgrounds who are ready to integrate analytics and business intelligence into their decision-making process in a meaningful way.
The Data Over Instinct Summit is produced by Anvil Analytics + Insights, a St. Louis based digital and analytics agency that helps organizations find the truth in messy data and continually improve their digital return through innovation and optimization.
Speakers at the Data Over Instinct Summit have successfully used data to reshape the way their businesses operate. You’ll learn from leaders who’ve steered digital transformations and hear their firsthand insights. You’ll come away with real examples of effective data-driven strategies.1
This Summit is specifically for experienced marketers, so you will be surrounded by other experienced leaders who are just as focused as you are on using data to help grow their businesses. Your Summit ticket includes an on-site breakfast and lunch, so everyone will have plenty of time to connect.3
You’ll return to work with a refreshed perspective and detailed notes on techniques and tools that you can apply right away. Topics will address questions such as building an internal analytics team versus outsourcing, how to build a 3+ year BI growth plan, and many more.2
The Data Over Instinct Summit is designed for experienced marketing professionals, by experienced marketing professionals. We know you’re not looking for sales pitches or theoretical fluff, and the content is designed for professionals with more traditional marketing versus highly technical backgrounds.4
If you’re are an experienced marketer, then this Summit is designed for you. It is structured for experienced decision makers who manage a marketing budget and want better insight into their analytics data, measurement tools, and campaign performance but aren’t sure where to start. Content will be geared towards leaders with more traditional (marketing, communications and PR) backgrounds who are ready to build a data-driven decision culture.
Click on the images below to learn more about each speaker.
Adjunct Professor of Marketing Strategy, Washington University in St. Louis
Lorrie LiBrizzi is Adjunct Professor in Marketing Strategy at Washington University with over 25 years of marketing experience.
Speaker/Trainer/City Champion Together Digital
Kesha Kent is a wife, mother, an Empowerment Speaker, Consultant and Training and Development leader with experience helping corporations large and small find top talent. She works with teams and individuals to get them thinking about the value in connectivity and relationships, along with a mind shift!
She has over 17 years of Human Resources Staffing, Training and Development developing recruiting strategy, training along with developing teams! She is known as an energetic, passionate influencer with an innate ability to grow individuals to their highest potential! She is a proud alum of Judson University-Bachelors, Management and Leadership and Masters-Organizational Leadership.
CEO, Anvil Analytics + Insights
Jenny Bristow is the CEO and Co-Founder of Anvil Analytics + Insights, a digital + analytics agency located in St. Louis, Missouri. Prior to starting Anvil, Jenny launched, grew and sold a digital agency in Seattle, Washington and worked at Amazon.com. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at industry and local events.
Chief Executive Officer, LockerDome
Gabe Lozano is the co-founder and CEO of LockerDome, an advertising platform powered by its in-house AI, Neo. Built from the ground up in St. Louis, LockerDome has been profitable and cash-flow positive since Q1 2017.
Lozano is also the co-founder of GlobalHack, a nonprofit driving social impact through technology. GlobalHack organizes events that kickstart community-focused software projects and deliver accessible computer science education opportunities for kids.
CEO, Atomic Revenue
Tara Kinney is the CEO of Atomic Revenue, a consulting firm that is fundamentally changing the way companies approach revenue production and profit stability. On top of being an executive, Tara is a keynote speaker, board member, and writer striving to educate the business world on the importance of Revenue Operations.
Senior Vice President, Marketing, Enterprise Bank
Karen Loiterstein is the Senior Vice President of Marketing at Enterprise Bank & Trust. In her role, she is responsible for corporate communication, digital strategy, product marketing, client loyalty and sales enablement. Before joining Enterprise, she held numerous marketing leadership roles in nationally recognized companies including Express Scripts, FleishmanHillard, MCI WorldCom and Willis Towers Watson.
Most recently, In 2019, Karen was recognized by SiriusDecisions with the Program of the Year award for her work redefining Sales & Marketing at Enterprise Bank. She received her MBA from the University of Missouri–St. Louis and her undergraduate degree from the University of Kansas. She serves as a Board Director with Board of Boys Hope Girls Hope St. Louis.
Principal, Carmody MacDonald
A Principal at Carmody Macdonald, Mariquita Barbieri concentrates her practice in the areas of general corporate law, mergers and acquisitions, corporate reorganizations and strategy, real estate, distribution and restructuring agreements, purchase and supply agreements, regulatory compliance, technology licensing and intellectual property matters, and other complex commercial transactions. She has deep experience in online privacy, critical compliance matters, social media, eCommerce, and more.
Vice President of Analytics & Metrics, Mastercard
Craig’s interests sit at the nexus of the arts and sciences: translating results of complex analyses into compelling stories that issue clear imperatives for organizations. He has a deep-seated passion for people analytics, in particular – leveraging data and analytics to gain a deeper understanding of human capital and the conditions under which performance is optimized.
Craig has spent the last 15 years in data and analytics roles at Aetna, U.S. Bank, TD Ameritrade, Equifax, and Mastercard. He is currently the Vice President of Analytics & Metrics at Mastercard and also teaches graduate-level Statistics and Business Analytics courses in the Finance and MBA programs at Lindenwood University.
Craig received his B.S. in Computer Management and Information Systems from Southern Illinois University, a M.A. in Divinity from Missouri Baptist University, a Ph.D. in Organizational Leadership from Regent University, and completed additional graduate coursework in analytics and data science at MIT and Harvard.
When Craig isn’t mining data, he enjoys spending time with his wife and two children, playing piano and drums, distance running, and consuming leadership, social psychology and machine learning literature.
Director, Analytics + Decision Science, Anvil Analytics + Insights
Brett uses analytics to help clients put all the pieces together—from identifying KPIs to finding the right data to measure those KPIs and then collecting that data. He’s been in digital marketing for 8+ years and brings analytics leadership to the Anvil team. If he’s not drilling into data, he’s probably hanging with his kids or maybe playing some D&D.
Vice President, Integrated Marketing and Communications, Maryville University
In 2015, Marcia spearheaded the successful rebranding of the University taking it from hidden gem to a widely known national and regional leader in higher ed. Beginning with just one employee five years ago, she built a team of 12 who now wrangle and integrate all of Maryville’s numerous marketing and branding initiatives, including a national TV and digital marketing recruitment campaign for the University’s online degree program expansion.
Marcia is a 30-year marketing and PR veteran who acquired her expertise by working in myriad industries from nonprofit arts organizations to big tobacco to Catholic secondary education. Previously a champion of shoot-from-the-hip, go-with-your-gut marketing strategies, she is now a convert and uses data analytics to inform all (ok, most) decisions.
Associate Dean and Director, Weston Career Center at Washington University in St. Louis
Jennifer Whitten has spent nearly two decades in higher education and human resources. Her experience includes working with both undergraduate and graduate students in as an instructor and career coach. She has coached professionals at levels of their careers from entry level to executives. In her current role she manages the career services for undergraduate, specialized masters, MBA, alumni career services.
Prior to Olin, At Arizona State University, Jennifer managed career support for a portfolio of four MBA platforms, 10 masters’ platforms and alumni career services. In addition to working in higher education she was involved in creating an employee career services center for 35,000 employees within government sector.
Senior Director of Experience Optimization, Ascension
Annie Haarmann finds the most joy working with others to solve perplexing challenges, which led her to a career in one of the most complicated industries – healthcare. Keeping a strategic focus on the consumer healthcare experience, Annie bridges the divide between strategy, marketing, analytics and IT. In her current position, Annie leads a national digital team and oversees the implementation and ongoing optimization of analytics that enable objective performance measurement.
VP of Marketing + Technology, EyePromise
Brad is the VP Esports + Technology at EyePromise.
He is recognized as a data-focused creative technologist, he leads his teams through the cultural and digital changes needed to stay innovative. Brad is currently focused on the launch of ‘Screen Shield’, the first supplement line focused on eye strain relief, protection and vision improvement for high screen time users of all ages.
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